Jenkins Spencer
Biography:
Data-driven CMO with a passion for making complex crypto solutions accessible and engaging. At BitBlinks, plays a pivotal role in translating advanced technology into narratives that drive growth, brand trust, and user engagement. Key achievements include scaling the BitBlinks community from zero to over 250K users in two years, establishing the brand as a Top 10 "Most Trusted" exchange (CoinGecko 2023), launching three award-winning trading features, and consistently lowering customer acquisition costs below industry benchmarks. Believes that in the world of Web3, trust is the ultimate currency — earned through transparency, education, and exceptional user experiences.
Personal Information:
Strategic CMO turning blockchain complexity into brand simplicity, driving user trust, exponential growth, and industry leadership. Specialized in user acquisition, brand positioning, product marketing, and growth hacking.
Strategic Impact Areas:
- User Acquisition: Scaled community from 0 → 250K+ in 2 years
- Brand Positioning: Ranked BitBlinks Top 10 “Most Trusted” (CoinGecko 2023)
- Product Marketing: Launched 3 award-winning trading features
- Growth Hacking: Achieved 40% lower CAC than industry average
Signature Achievements:
- Led viral campaign trending #3 on Crypto Twitter
- Built affiliate program with 5,000+ partners
- Created educational hub reducing support tickets by 60%
Marketing Mantra:
“In Web3, trust is the ultimate currency. We earn it through transparency, education, and over-delivering at every touchpoint.”